BEHAVIORAL HEALTH TOOLKIT

SUMMARY

The National Rural Health Resource Center was looking for a way for their partners to raise awareness of mental illness and the help that is available in rural areas. As part of the Legato Healthcare Marketing team, I was part of creating this toolkit that contains posters, print ads, social media graphics, flyers, and business card templates. Each concept calls attention to a phrase or excuse that someone struggling with mental illness might say to someone or to themselves, such as “It’s just the weather” or “It’s just the baby blues”. The concept headline turns that into “When it’s NOT just the weather” or “When it’s MORE than just the baby blues”.